The London Olympics – the great divide

The London Olympics – the great divide

Why so little interest?

With one year to go until the opening ceremony of the Olympic Games in London, a YouGov shows British divided over support for the Games and the benefits hosting will bring.

40% are interested in the London Olympic Games with one year to go 44% think London should have bid for the Games, 42% disagree 55% think the Games will be good for London generally Athletics is the most popular sport with 68% choosing it as one of their top five sports Of our list of sports which could be added to the Olympic Games in future, squash was the most popular, with 29% thinking it should be included

44% said that, with the benefit of hindsight, London should have bid for the 2012 Olympics, just ahead of 42% who felt they should not.

Four out of ten people (40%) said they were either ‘very interested’ or ‘fairly interested’ in the London Olympics. In contrast, nearly six in ten (58%) said they were either ‘not very interested’ or ‘not at all interested’.

However organisers can perhaps take comfort from the fact that just days before the Royal Wedding a YouGov survey measuring interest in that event found a very similar result, with 56% of people either ‘not very interested’ or ‘not at all interested’.

@MikeSmithsonPB

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