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Why getting a credible leader is so important to LAB: YouGov polling on why the party lost

July 27th, 2015

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The data that underlines the importance of the current election

Whichever of the four ins he/she will have to be perceived a lot better than Ed was if the red team is to have any chance whatsoever.

This polling should be at the heart of the leadership campaign. A non-credible leader means a likely third consecutive general election defeat.

Mike Smithson