https://twitter.com/YouGov/status/629259031253790720/photo/1

Having policies that poll well doesn’t necessarily mean electoral success

This supports my long-standing view about the importance of policy positions. They have a part to play but only a part. The quality that voters most look for in a leader is competence – the word that the successful Crosby GE15 campaign used repeatedly.

Thanks to Matt Singh (NumberCruncher) for highlighting this.

Mike Smithson

Follow @MSmithsonPB

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