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To election junkies like me the Cambridge Analytica stuff is fascinating but where is it going to lead?

March 21st, 2018

Isn’t it just election losers seeking to undermine the legitimacy of results?

Given the amount of publicity the Cambridge Analytica story has had over the past few days both in the UK and in the US the big question is where is this all going to lead politically?

The Westminster SNP leader, Ian Blackford, used both his allocated PMQ questions in the clip shown above.

    In the US are the revelations going to make it that bit harder for Mr Trump to continue in office and in the UK will it assist those who are still trying to stall the referendum outcome to leave the EU?

What makes all this rather confusing is that using Facebook is not new. Obama in his 2012 campaign was the first to utilise social media in a big way in order to reach new audiences to ensure his re-election.

We then have the UK Conservative campaign in 2015 which is said to have used social media to enable the party to identify and target key voters in marginals resulting in an outcome that was far better than anybody had been predicting and indeed secured Mr Cameron his majority.

Nobody is questioning the validity of these two earlier uses of social media but they are now in relation to Brexit and of course to Mr Trump.

So far, from my perspective at least, there’s yet to be a “gotcha” moment which could have a political impact. Maybe that will change.

Mike Smithson