And now the first exclusive PB Angus Reid Strategies poll..

And now the first exclusive PB Angus Reid Strategies poll..

40% 23% 20%

A third pollster reports a 17 point Labour deficit

Tonight sees the launch of the exclusive new monthly poll by the leading Canadian firm, Angus Reid Strategies for – and the timing could nor be more apt.

The main party figures are above. The “others” are UKIP 5%: GRN 3%: BNP 3%: SNP 3%: PC 1%.

Extraordinarily the findings, like the ones from Ipsos-MORI and ICM earlier tonight show exactly the same Labour deficit – seventeen points.

Like YouGov polling is carried out online from a polling panel but unlike YouGov the sample is past voted weighted to what those questioned said they they did at the last election. YouGov weights by party ID.

The voting intention question has been designed to get respondents to focus more on what they will actually be doing in their particular seats in the hope of picking up any tactical intent. It reads “If a General Election were held tomorrow, which one of the following parties would you be most likely to support in your constituency?”

Angus Reid Strategies is applying for membership of the British Polling Council and is following its transparency requirements immediately. I am hoping to get a link up tonight so that the detailed tables can be down-loaded.

The sample size was 2.077 which is in line with most YouGov polls but is about double that which we see from the telephone pollsters.

  • Finally can I thank Andy Morris and his team at the firm. It’s been great working with them and I’m looking forward to our regular monthly poll as well as surveys of the key marginals.
  • Mike Smithson

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