I’ve just got back from Manchester to find an email waiting about the ComRes poll from Andrew Hawkins, CEO of ComRes. He writes:-
“The final analysis of the ComRes instant poll for last nightâ€™s ITV News at Ten among those watching the First Election Debate, extrapolated across the GB adult population as a whole, puts the Conservatives on 35%, Labour on 28% and Liberal Democrats on 24%. This compares to the ComRes poll broadcast on ITV News at Ten on 14th April showing Conservatives on 35%, Labour on 29% and Liberal Democrats on 21%.
Of the 4,000 sample of viewers who watched the debate, their voting intentions are now Conservative 36%, Labour 24% and Lib Dems 35%. This compares to their stated voting intentions prior to the debate which stood at Conservative 39%, Labour at 27% and Liberal Democrat 21%.”
Andrew then goes on to describe the methodology which is somewhat different from what the firm normally does.
He goes on: “ComRes interviewed 4032 GB adults on 15th April by an automated telephone survey immediately after the ITV1 Leadersâ€™ Debate. Data were weighted to be demographically representative of all GB adults and weighted by past vote recall. Respondents were selected from a pre-recruited panel of people who agreed to be contacted by telephone following the leadersâ€™ debates to give their views. “
So it was an automated phone survey.