MORI: Only half of LAB supporters are satisfied with Ed
How long before they’re in the minority?
Above are two MORI charts from the latest survey covering leadership ratings.
As can be seen there has not be much movement overall but within the data from those saying they are Labour voters we see a trend continuing. Satisfaction with Ed Miiband is on the decline while dissatisfaction continues to increase.
On a more general level on the last thread I was asked why there is a such a large discrepancy between the YouGov and Mori leadership ratings figures. This was my response:-
Simple – they ask a different question.
MORI is very personal – Are YOU satisfied/dissatisfied.,,
YouGov ask people to make an assessment of whether the leaders are doing a good/bad job.
The academics who study this area reckon that the personal approach is a much better format for testing the political weather.