The US pollster who helped make Cameron on the Midterms
Frank Luntz on how the polling got things wrong
Luntz first came to notice in the UK, and on PB, with his focus groups on the 2005 Tory leadership contest that was featured on Newsnight. My view at the time was that it was Luntz who helped ensure that Cameron was able to beat David Davis who was the favourite.
The above is his analysis on last Tuesday’s elections.