Every poll which showed a drop in lead was reported like this. pic.twitter.com/6zzrd6Zu1q

— Sam Freedman (@Samfr) October 20, 2023

And columnists did their best to find reasons to think the Tories could still win. pic.twitter.com/raRhUhspes

— Sam Freedman (@Samfr) October 20, 2023

It wasn't just the Telegraph either. This is the Times.

"In a foretaste of what Tory strategists admit will be an election battle built around the character of the two leaders".

Sound familiar? pic.twitter.com/4GSgS6QcdG

— Sam Freedman (@Samfr) October 20, 2023

I'll stop now. Also v interesting how media/politico language is so similar to almost 30 years ago when that's so untrue in wider culture.

— Sam Freedman (@Samfr) October 20, 2023